Marketing Briefs & Our Blog

10 Marketing Ideas to Help Printers Prosper in 2015

Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I’d love to hear your results and get your feedback. We can help you implement several of these if you choose. 1. Print newsletter Your ability to retain customers has the greatest impact on growing sales. An informative company newsletter is … Read More »

Forget Sales & Marketing: Think Customer Experience

Brand differentiation starts with an understanding of the customer journey from the customer’s point of view, not the printer’s. It’s all about the customer experience. Do customers really want to see more advertisements and promotions in their inboxes?  Focus more on holistic engagement than individual marketing campaigns. Do customers want to “Visit us on the … Read More »