Marketing Briefs & Our Blog

Utilize LinkedIn Publisher Platform to Grow Print Sales

A client of mine has had a great deal of success utilizing the LinkedIn publisher platform as a sales tool. In the spirit of that, I wanted to share the following tips: 1) Know the difference between connections and followers. Grow both. Since followers chose you rather than you chose them (connections), these can be strong leads. LinkedIn gives you the ability to see … Read More »

10 Marketing Ideas to Help Printers Prosper in 2015

Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I’d love to hear your results and get your feedback. We can help you implement several of these if you choose. 1. Print newsletter Your ability to retain customers has the greatest impact on growing sales. An informative company newsletter is … Read More »